VIA LICENSING ISSUES A CALL FOR PATENTS FOR ITS UHF RFID PATENT LICENSING PROGRAM

San Francisco, October 16, 2006—Via Licensing Corporation, in association with the RFID Consortium, today announced a call for essential patents with respect to the air interface standards and specifications announced by EPCglobal Inc. and ISO/IEC for ultrahigh frequency radio frequency identification ("UHF RFID").

An issued patent is determined to be "essential" if one or more of its claims is necessarily infringed by a product designed to practice the relevant RFID standards. The UHF RFID standards covered by this call are: the EPCglobal Air Interfaces Standards Generation 1 (Class 0, Class 0+ and Class 1) and Generation 2 (Class 1); and ISO/IEC 18000-Part 6 (including Amendment 1) and the communications and interface protocols and conformance specifications referred to in those documents. An independent third-party patent examiner will review patents related to label and reader products for essentiality to the UHF RFID standard. Patent holders are encouraged to submit essential patents for either or both types of products.

Copies of the above referenced documents can be obtained online at www.epcglobalinc.org and www.iso.org.

Via Licensing Corporation is issuing this call for patents to identify owners of patents that are necessary for the practice of the UHF RFID standards listed above. Any entity that believes it has a granted patent that is essential to the UHF RFID standard and wishes to participate in a group of essential patent holders jointly offering to license their patents is invited to contact Via Licensing Corporation for information about how to submit patents for evaluation.

To request information on submitting patents for evaluation, entities should send an email to UHF-RFID@vialicensing.com and specify an interest in making a submission for consideration of essentiality to the UHF RFID standard. In addition, Via Licensing will be located at booth 719 at the EPCglobal US Conference in Los Angeles, October 17–19, 2006.

The deadline for submitting patents is December 1, 2006. Any company that submits a patent by this deadline which is subsequently found to be essential will be invited to join the other essential patent holders in discussing the formation of the joint licensing program.

About Via Licensing Corporation
Via Licensing Corporation develops and administers patent licensing programs on behalf of innovative technology companies and for the convenience of licensees. Via Licensing Corporation is a subsidiary of Dolby Laboratories, Inc., and benefits from the expertise, infrastructure, and strategic business relationships that Dolby has developed in more than 35 years of licensing into the consumer electronics and personal computing markets. Via Licensing is involved in the development and operation of licensing programs for both mandated and de facto or emerging standards. For more information about Via Licensing Corporation, please visit www.vialicensing.com.

Certain statements in this press release, including statements relating to the eventual availability of a joint patent license for technologies essential to the UHF RFID standards, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations, and as a result of certain risks and uncertainties actual results may differ materially from those anticipated. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks associated with licensing technologies through joint licensing programs; risks associated with licensing industry-standard technologies; risks associated with developing proprietary technology in markets in which "open standards" are adopted; market acceptance of RFID-capable devices; rapid changes in wireless technologies; risks associated with the development of markets for wireless product-identification products; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its annual report on Form 10-K and its most recent quarterly report on Form 10-Q. Dolby disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.

About the RFID Consortium
The RFID Consortium is comprised of companies involved with radio frequency identification (RFID) technology. The consortium's goal is to promote rapid adoption of RFID by ensuring manufacturers and customers alike easier access to essential RFID patents and to allow patent owners the opportunity to receive fair compensation for those patents, all at a reasonable cost to the end-user.

Dolby and Via Licensing are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S06/17616